A portrait of Marchionne in the company's new Fiat 500C was chosen for the cover of the European, Asian, and South Pacific international editions -- unfortunately TIME went for a different concept for their U.S. cover. But no matter, 3 for 4 ain't bad...? Regardless, also ended up with a nice big image on the story's opening spread in both the domestic and international editions.
Thanks to the crew at TIME for the opportunity and the nice photo play, and equally important: for helping with logistics, etc. to make this shoot happen in a way that puts me in position to make good pictures. I cannot emphasize enough how crucial that support is.You can read a brief intro to the story here (TIME has now limited their online content to subscribers only), but take a minute to pick it up at the newsstand and read the entire piece. The fate of the Big Three automakers is an important marker for the condition of the overall American economy. With car and truck sales on a steady double-digit rise among previously-bankrupt Chrysler, GM and Ford this year, the automakers' revival could hopefully (fingers and toes crossed) lead to the creation of thousands of new industrial manufacturing jobs (particularly here in the Rust Belt).
